Tap into the hidden job market


Many graduates drastically limit their search by restricting themselves to large organisations and advertised jobs.

But up to 60% of jobs are never actually advertised in the first place, and many of those jobs are with small-to-medium-sized organisations (SMEs). Unlike big corporations, SMEs may never advertise their jobs nationally – or at all. With far smaller recruitment budgets, these organisations prefer local or specialist publications, recruitment agencies or direct applications.

Speculate to accumulate!

  • Approximately a third of SMEs rely on speculative applications from individuals who have researched the industry and the company.
  • Do your research - send a well-written cover email and CV to a specific individual (e.g. the head of the department you’re interested in working in) explaining why you’re interested and what you have to offer. This sort of confident approach can really set you apart from the competition.

Why target an SME?

In a smaller firm you'll have

  • the benefit of a less structured selection process
  • less competition for entry
  • earlier responsibility
  • more opportunity to make an impact with your ideas.

Where do I start?

You will need to be creative and resourceful to find companies to target speculatively, but some simple online searches can provide an enormous amount of information.


Networking is also critical in accessing this market. For many graduates this seems like a daunting prospect, but there’s a huge amount to be gained from developing your professional contacts in terms of gathering industry knowledge, finding work experience and hearing about those never-advertised positions. [More about Networking]


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